So there you are. The IT guy in the boardroom. You've been charged with creating & managing social media accounts for your company. Remember your not in marketing. Your maybe not a member of facebook. At best, you got Linkedin and in two years you've used your twitter account twice and in both instances you were changing your password.
That happened to me last week and had to deliver the game plan for social media. So being the systematic guy you think you are, you google up social media for corporates and the first thing you realize is that you need a policy. Here are a few links to guide you:
So you get your draft policy in place. Send it to management for review and they say it can pass as draft one. Good, in that policy you have defined what you want to achieve with your social media and who is responsible for what etc.
The task now is creating the accounts. First of, which social networks did you decide to join? Facebook? Twitter? LinkedIn? and that new one Google+?
In the next few posts I'll detail how I went about it. Its not rocket science but remember, you have a policy and part of that policy is documentation. That is the tricky and tedious part.
That happened to me last week and had to deliver the game plan for social media. So being the systematic guy you think you are, you google up social media for corporates and the first thing you realize is that you need a policy. Here are a few links to guide you:
- http://tinyurl.com/34moqfq (How to write a social media policy)
- http://tinyurl.com/7kdr9lj (Social media governance)
- http://tinyurl.com/382ym3b (Social media policies and examples)
So you get your draft policy in place. Send it to management for review and they say it can pass as draft one. Good, in that policy you have defined what you want to achieve with your social media and who is responsible for what etc.
The task now is creating the accounts. First of, which social networks did you decide to join? Facebook? Twitter? LinkedIn? and that new one Google+?
In the next few posts I'll detail how I went about it. Its not rocket science but remember, you have a policy and part of that policy is documentation. That is the tricky and tedious part.
